Every lead, every reply, every VAT invoice, on one record.
One record per customer. Leads scored and moved through your stages. WhatsApp and email in one live inbox. Campaigns that respect consent and quiet hours. Automations that file the follow-up. And an AI that proposes but never writes. Hosted in Dubai.
Most customer records live in four places that never meet.
One customer, three records.
The sheet, the phone and the chat each know a piece. Nobody sees the whole person before they call back.
The hot lead is on row 41.
Without a score, every lead looks the same. The rep works top down and the one who booked a visit waits.
A promotion at 23:10, to someone who said no.
Without a consent ledger and quiet hours, every campaign is a complaint waiting to happen.
SK CRM puts the customer on one record, with the rules built in.
One record. Scored leads. One inbox. Rules that run themselves.
Every call, form, chat and invoice lands on the same person. Leads get a score and a stage, so the rep works the right one first. Replies come into one inbox. Campaigns and automations follow the consent ledger and your quiet hours, every time.
Phones, emails, your own fields, addresses, lifetime value from Billing, and a timeline of every touch.
Fit plus behaviour gives a score; your stages give it a place. A, B and C tell the rep where to start.
WhatsApp and email in one live stream, with delivery ticks, the 24-hour window, and an AI you can hand to and take back from.
When a lead reaches a stage, if the budget fits, then assign, task, sequence. Logged step by step.
No borrowed logos. Things you can verify instead.
SK CRM 6.0 shipped in October 2026. It is the customer record that SK Fleet, SK Salon and SK Works already read from and write to, which is the closest thing to a reference we will quote.
Hosted in Dubai. The same login and customer record as SK Fleet, SK Salon, SK Works and SK Drive.
Every query runs inside your organisation's row-level boundary, set by the verified login, not by application code that could be wrong.
Models propose edits into a suggestion queue. A person approves or rejects. There is no path from a model to your records.
Suki and other assistants work your CRM through more than seventy scoped tools, with the same permissions as the person asking.
From the first call to the forecast.
The whole person, before you pick up.
Phones and emails normalised so the same person never appears twice. Your own fields, defined in settings without a developer: text, numbers, dates, choices. Addresses with a pin on the map. Lifetime value pulled live from Billing. Every call, chat, form and visit on one timeline. And when two records are the same person, a merge that keeps every lead, deal and note.
- Custom fields in six types; multi-select with your own options
- Returning-caller detection shows the history before the call is answered
- Salon extensions: colour formulas, patch tests and stylist notes as an append-only ledger
- Buying groups and households for accounts with more than one decision-maker
The rep starts with the right lead, not the top row.
Every lead gets a score from fit, such as budget, location and industry, and from behaviour, such as answering a call, submitting a form, booking a visit or going quiet. A is hot, B is warm, C is cold, and the thresholds and rules are yours. Stages are yours too, from new to converted, with disqualified kept honest with a reason.
- Leads from calls Suki answers, your website forms, lead ads, and inbound WhatsApp or email replies
- A dropped call under fifteen seconds files a follow-up task on its own
- The lead pack: timeline, time in stage, conversations and answers on one screen
Score a lead. Watch the grade move.
Tick what you know about a lead. Points are examples; on your demo the rules, weights and thresholds are yours.
Every reply in one stream. Hand it to the AI, take it back.
WhatsApp chats and customer emails arrive in one live inbox with sent, delivered and read ticks, the 24-hour WhatsApp window shown on each thread, and the customer's record beside the conversation. Let the assistant answer a thread, or take over with one click. The owner sets how many replies a day the AI may send and what it may spend.
- Opens on the latest live conversation, never an empty pane
- Staff notes on a thread, quick-reply templates, typing indicators
- Marketing email from your own domain, verified once in settings
Send to the people who said yes, inside the hours they'd want.
A campaign goes out over WhatsApp and email to a tag or a live segment. Before it does, the consent ledger is checked for every recipient, DND is honoured, frequency caps apply, and sends wait for your branch's working hours. Above a recipient count you set, the owner has to approve. Every message carries a one-click unsubscribe that lands in the ledger instantly.
- Owner approval gate for large sends, with a queue to review them
- Quiet hours and delivery windows per branch
- Campaign results: delivered, read, replied, unsubscribed
When this happens, if that is true, then do.
A rule builder in plain words. When a lead is created, updated, changes stage or field, or a time passes. If the budget is above, the source is, the field is empty. Then update a field, create a task, assign an owner, send a notification, enrol in a sequence, call a webhook, or file a send request. Every run is logged step by step, with retries and no rule able to break another.
- Works on leads, contacts, deals, tasks and appointments
- Ten conditions, from equals to between to is-empty
- Run log per rule: which step did what, when, and what failed
What will close this quarter, by rep, before it does.
Pipelines you design, deals in any currency with products from the catalogue attached, and a win probability per stage that turns the board into a weighted forecast. Set monthly and quarterly targets per team and per rep; watch commit, best case, pipeline and closed against them, live. Territories keep each rep on their own accounts, and sensitive fields are masked by role.
- Forecast categories: commit, best case, pipeline, closed
- Dashboards for lead velocity, conversion, rep activity and attainment
- Appointments booked against real calendar availability, per branch and chair
Every suggestion waits for a person.
Suki on the phone, the inbox assistant and the natural-language assistant in the console all work through the same rule: a model may propose a change to a record, and a person approves it or throws it away. Nothing a model says reaches your data on its own. The owner sets a daily budget for AI replies and a monthly quota, and can turn it off.
- Suggestion queue with who proposed, what, and who approved
- More than seventy scoped tools for voice and chat assistants, each with the caller's permissions
- Ask the assistant a question about your pipeline; it reads, it does not write
High-touch businesses that live on the phone and on WhatsApp.
Built alongside the Softknack verticals, so the fields and flows they need are already there.
Colour formulas, patch tests, visit cadence and the receptionist's calls, on the guest's record.
Corporate accounts, buying groups, partner contacts and the dispatcher's calls in one place.
Supplier records with TRN and payment terms, accounts with several decision-makers.
Site visits booked from the lead, quotes as deals, the customer carried into SK Works.
Phased engagements as deals, retainers as sequences, statements from Billing on the record.
Support answers. Agents sell. Owners approve.
Roles come from the Softknack platform and arrive with the login. Deleting a contact, approving a campaign or changing the AI budget each need a specific role.
- ✓Approve campaigns
- ✓Custom fields, integrations
- ✓Delete and erase
- ✓AI budgets and quotas
- ✓Workflows, scoring rules
- ✓Campaigns, targets, roster
- ✓Merge and delete contacts
- ×Approve big sends
- ✓Own leads, contacts, deals
- ✓Tasks and outbound messages
- ×Other territories
- ×Delete contacts
- ✓Reply in the inbox
- ✓Appointments
- ✓Update profiles
- ×Deals and campaigns
- ✓Every module, read
- ✓Dashboards and forecasts
- ×Write anything
- ×Masked fields
Hosted in Dubai. The rules are in the database, not in good intentions.
Your organisation's boundary is enforced by the database on every query, set from the verified login. Consent is an append-only ledger: who agreed to what channel, when, and when they withdrew. Retention policies prune old interactions on schedule. An erasure request under UAE data protection law removes the person's data and tells SK Drive to purge their files too.
- Consent ledger: every opt-in and opt-out, immutable, checked before every send
- DND and call windows per contact; quiet hours per branch
- Field masking by role for financial and identity columns; territories by branch
- Erasure cascades: the record goes, and so do the documents held about the person
The record every other product already uses.
Billing posts invoices and lifetime value to it. Calendar books against it. Drive holds its documents. Notifications send for it. Your website forms and lead ads feed it. Suki answers calls into it.
Flat per organisation. Not per user.
Starter, Growth and Scale set the seats, contacts and allowances. Growth gives 15 people scoring, campaigns and AI for about AED 37 a seat. AI is metered on Growth and Scale only. Before VAT.
A month each. Annual is pay 10 months, use 12. Add seats, contacts, numbers or AI replies without moving up a tier.
Before the demo.
What does SK CRM cost?
Can the AI change our records?
How does WhatsApp work in the inbox?
Will it stop us messaging people who opted out?
We already use SK Salon or SK Works. Is this separate?
Where is our data stored?
Can we bring our leads from a spreadsheet or another CRM?
Let's run your leads through SK CRM.
Thirty minutes, no slides. Send us an export of your leads and pipeline in any format. We load them before the call, then score a lead, answer a chat, approve a campaign and watch an automation file the follow-up, with you.
- Your leads in your stages, graded A, B or C
- A WhatsApp thread answered, handed to the AI, taken back
- A campaign stopped at the consent gate and the quiet hours
- An automation that assigns, tasks and sequences on its own
Book a 30-min live demo
Three fields, then pick a time. Gulf Standard Time.
You're booked.
A product specialist will run the demo. We'll confirm on WhatsApp and send a calendar invite. One ask: send us an export of your leads in any format and we'll load it before the call.
Prefer to talk now? WhatsApp us +91 89258 78162 · Mon–Sat 9am–7pm IST